Findologic and BigCommerce announce strategic partnership to power online CX for retailers
Findologic, a leading search and navigation platform, has announced its pan-European partnership with global ecommerce platform provider, BigCommerce. The strategic alliance sees the two tech leaders join forces to offer retailers new and innovative ways to power online customer experiences that drive sales and build long-term customer loyalty.
Findologic’s solution helps supercharge ecommerce conversions by allowing retailers to optimise every element of a shopper’s path to purchase – from enhanced on-site search and navigation to serving up hyper-personalised content that supports an individual customer’s buying journey, to UX optimisation, shopping guides and online merchandising.
Its Artificial Intelligence (AI) powered virtual shopping assistant, Li.S.A. –, uses intent signals and discovery to deliver improved on-site search. Rather than relying on keywords alone, which can often return volumes of random results, Li.S.A. is able to analyse behaviours to understand each shopper’s intent, in order to deliver personalised recommendations that are more likely to convert.
Marking the launch of the partnership, Findologic will release a plug-in that allows brands and retailers already using the BigCommerce platform to quickly and easily enhance on-site search and navigation.
Using the newly developed app available on the BigCommerce platform, retailers can transform digital buying journeys using Findologic in as little as 5 weeks – from an initial scope of work, which includes a bespoke project plan, through to integration, testing and go-live. Findologic’s user interface allows direct integration into retailers’ online store fronts, while its mobile-first technology ensures that User Experience (UX) is optimised and future-proofed, no matter what channel or device the customer chooses to shop on.
Matthias Heimbeck, CEO of Findologic, commented: “By basing on-site search on intent and not keywords, we help retailers revolutionise the way shoppers are served results online, to enhance CX, drive conversions and revenues, all while reducing returns and improving customer lifetime value. We’re excited to be working with BigCommerce to offer up these capabilities to its customers, so that they too can drive value across their business – and this is just the start of that journey.
“Looking ahead, we will be collaborating closely to offer up a combined technology roadmap that pushes the envelope on innovation and enables retailers to evolve and future-proof their ecommerce operations,” he added.
Deepak Anand, Senior Director at BigCommerce, said: “As two businesses that put the enhancement of customer experience at the front and centre of what we do, this is a natural fit that we should come together and collaborate formally as partners. With so much opportunity to grow the online channel, as we have seen demand for ecommerce accelerated and sustained since the start of the pandemic, our partnership will allow retailers and brands to optimise ecommerce shopping journeys to meet the ongoing needs of customers.”
Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.