Free Report
THE GREAT ECOMMERCE DILEMMA
Larger merchants are often looked up to for best practice, under the assumption that they have budget, resources and expertise to implement gold-standard on-site experiences for their users. However, even the retail giants are currently failing to meet the ever-increasing expectations of users, unaware that there is significant scope for optimisation, and therefore conversion and satisfaction uplift.
With your confirmation you agree to the processing of your personal data by Findologic. You can find further information in our data protection declaration.
During search usability testing, 19 of the world’s leading e-commerce sites search support was so weak that 31% of all product finding tasks ended in vain when the test subjects tried using search reinforcing a great ecommerce dilemma: if they can’t find it, they can’t buy it. This prompted us to audit the web shops of some of the highest-grossing retailers in Europe and reveal fundamental flaws in CX including:
- Mobile usability
- The autocomplete
- No results pages
- Synonym management
- The number of results
In this report, Findologic will deep dive into the impact of these issues on performance and suggest best-practice solutions.