Findologic joins forces with Nosto

by Marcel Krabath | Dec 15, 2022

It’s finally official! We’ve joined forces with Nosto, the world’s leading Commerce Experience Platform (CXP).

When we first started talking about the idea of uniting with Nosto, I was surprised to discover how closely our visions for the future aligned. In fact, our internal strategy slides were almost identical, while the features were complimentary.

This presented a once in a lifetime opportunity for us because the unique strengths of each company complement each other extremely well.

Findologic always pioneered when it came to onsite search, recently shown with our achievements around our AI Linguistic Shopping Assistant, not just focusing on the most relevant results, but also understanding the user’s intent and providing new ways of interaction with webshops.

Our product discovery story continues

This merger is the perfect fit. Why? Because we share the same mission as Nosto and want to ensure every online shopping experience is relevant, personalized, and dynamic. I’m thrilled we’re joining forces with Nosto and, together, shaping the future of online commerce experiences.

What does this mean for you, our customers?

Firstly, nothing will change in the immediate. It’s business as usual.

You can continue to use the Findologic platform as you have done so and will continue to have a relationship with your current contact at Findologic. Your agreement will remain as is and you’ll continue to get the same commitment and value from Findologic post-acquisition. Over time, we will offer you the capability of using Nosto’s full CXP and its comprehensive personalization capabilities.

We are excited about the new opportunities this deal brings for Findologic customers. Being offered access to Nosto’s CXP will open up exciting avenues for you to benefit from a wide range of solutions that can help you achieve full-funnel personalization and deliver 1:1 commerce experiences for every shopper across every device.

What does this mean for us, Findologic?

It means our entire staff is now part of the Nosto family and can even develop more and better solutions for you. Our HQ in Salzburg, Austria, will remain and serve as an R&D hub with product engineers and commercial teams, together serving the DACH market moving forward. Nosto supports its global customers from New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, and Helsinki. We’re thrilled to be adding Salzburg and Munich to that list.

Thank you!

We'd like to take this opportunity to thank you for trusting Findologic over the last 14 years. The entire team–from customer service managers, engineers, marketing, sales, product owners, and leadership–are all committed to making online commerce experiences ever more intuitive for the individual shopper. This commitment is only strengthened as we continue our journey with Nosto.

Matthias Heimbeck has been developing modern software solutions for online shops since 2008 and is Founder and CEO of Findologic, one of the world’s leading providers today. Just as a helpful sales assistant completes the shopping experience for the in-store customer – so the digital shopping assistant supports and serves the online shopper. This is exactly where our unique approach helps ecommerce businesses. We keep our finger on the pulse with our technology partners, agencies, shop systems and customers - with unparalleled results.

New feature: Add multiple recipients for import failed

by Marcel Krabath | Apr 21, 2022

New feature: Add multiple recipients for import failed

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy

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Learn more about our latest feature „Add multiple recipients for import failed“:

To help you react more quickly to errors in your data export, we have introduced a new function in our customer account. This function automatically informs you by email about an error and allows you to react immediately. The notifications are sent to the e-mail addresses defined in the Findologic account. You can change the address in the account or add additional recipients.

In our documentation „Frequent errors in the import/export process and how to handle them“ you will also find more information on the most common export errors and how to solve them.

Our existing monitoring system will of course continue to notify us internally if an error in the data reconciliation should require our intervention.

Hint from our Findologic experts: Shop owners should always enter at least one email address for notifications in order to ensure a flawless process.

Marcel Krabath

Marcel is Operations Manager at FINDOLOGIC. He ensures that international processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Working towards the continuous improvement of business operations, Marcel also ensures the efficient and smooth running of the business in line with business goals.

New feature: Search Insights

by Marcel Krabath | Feb 8, 2022

New feature: Search Insights

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy

PGlmcmFtZSB0aXRsZT0iSW50cm9kdWNpbmcgU2VhcmNoIEluc2lnaHRzIPCfmoAiIHdpZHRoPSIxMDgwIiBoZWlnaHQ9IjYwOCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9mU05CTHFZQ3MtMD9mZWF0dXJlPW9lbWJlZCIgIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+

Learn more about our latest feature „Search Insights“:

Search Insights helps our customers to debug search results and product listings on category pages on thier own. This helps them to understand the technology better and saves them a lot of time. Now Findologic customers are able to see in detail why certain products are found and shown based on specific search terms or categories. (so it works for product listings in search and navigation). They can add different parameters like user groups or sort parameters to the search request to see specific search results based on those parameters. All available data that is being exported for a certain product is shown in the Search Insghts interface – this helps our customers/agencies to optimize the whole user experience by optimizing their data based on this data analysis.

Hint from our Findologic experts: Shop Owners should – as always – focus on the Top Search Queries when doing their analysis proactively

Marcel Krabath

Marcel is Operations Manager at FINDOLOGIC. He ensures that international processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Working towards the continuous improvement of business operations, Marcel also ensures the efficient and smooth running of the business in line with business goals.

Findologic Secures Further Capital for Growth

by Marcel Krabath | Oct 1, 2021

Findologic Secures Further Capital for Growth

Findologic Secures Further Capital for Growth

Salzburg, October 2021 Leading ecommerce product discovery platform, Findologic has received additional funding.

The investment, backed by TAUROS Capital Management GmbH, will allow the Salzburg-based tech provider to accelerate its growth as they continue to expand in their three locations - Salzburg, Munich and London.

"It is the optimal time for the financing. The entire ecommerce sector is currently experiencing a significant upswing. The more business is done digitally, the more important the user experience for online stores becomes. This requires an intelligent search solution that recognises user intent and streamlines the path to relevant results," explains Matthias Heimbeck, CEO and founder of Findologic.

"With the growth capital from TAUROS, we will continue to expand in both the European and international market and ensure a new industry standard for online shopping experiences."

Christof Neuner of TAUROS Capital Management GmbH added: "The idea behind Findologic has great potential. A positive digital user experience is essential for business success in the ecommerce market. We have confidence in the Salzburg-based company, because of, among other things, its strong position in the DACH region and its technological advancements - especially in the area of artificial intelligence. This will result in remarkable growth opportunities in the coming years."

Findologic's goals are ambitious: In the medium term, additional markets in Europe are to be developed. In the long term, the company’s mission is to surpass other providers with its superior tech stack and become the global leader in product discovery.

About Findologic

Product discovery is at the epicentre of any user’s path to purchase - Findologic has over 13 years of experience in this and has optimised 1,000+ online stores via a simple integration. Bridging the gap between in-store and online retail experience is a requirement for any online retailer - Findologic’s comprehensive suite of features with AI at its core supercharges customer journeys, optimising every element of a browser’s pathway to conversion for efficiency and intuitiveness.

About TAUROS Capital

TAUROS Capital Management GmbH is Austria's pioneer in the field of revenue-based financing. The Viennese investment company provides subordinated capital to companies with high growth potential. TAUROS Capital Management GmbH neither takes over shares in the company nor a shareholder position, but participates in the company's turnover for a fixed period of time at an agreed percentage. The usual financing period is 5 to 7 years.

Marcel Krabath

As Operations Manager at FINDOLOGIC, Marcel ensures that processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Woking towards the continuous improvement of business operations, Marcel ensures the efficient and smooth running of the business in line with business goals.

Die Zukunft von Voice-Commerce

by Marcel Krabath | Jun 2, 2021

Die Zukunft von Voice-Commerce

Die Zukunft von Voice-Commerce

Auch wenn das Thema Voice-Commerce bereits seit Jahren zu den Trends im E-Commerce zählt, gibt es momentan am Markt noch wenige Angebote, welche das Thema sinnvoll unterstützen. Matthias Heimbeck, Founder und CEO bei Findologic verfügt über langjährige Erfahrung im Bereich E-Commerce und neuen Technologien. Im folgenden Blogbeitrag stand er für ein kurzes Interview zur Verfügung, in welchem er das Thema Voice-Commerce genauer unter die Lupe nimmt und die Probleme und Lösungen dazu aufzeigt.

Voice-Commerce ist ein Thema das den E-Commerce schon seit langer Zeit begleitet. Wann kommt der Durchbruch und warum ist es noch nicht perfekt umgesetzt worden?

Grundlegend zähle ich 3 Themen, welche zuallererst verbessert werden müssen, bevor das Thema “Voice-Commerce” den großen Durchbruch erlebt.

Der richtige Lösungsansatz

Das Thema “Voice” wird immer noch mit eingetippter Sprache verglichen und die Lösungsansätze hierzu gehen auch meist in diese Richtung. Das ist jedoch ein großer Fehler, denn Voice-Commerce hat viel mehr Potenzial. Nehmen wir ein Beispiel: Bisher können im Online-Shop nur Dinge gemessen werden, mit welchen der Kunde interagiert und der Online-Shop auch anbietet, bei “Voice” ist das jedoch gänzlich anders. Es kann auch zu Anfragen kommen, welche noch nicht angeboten werden. Hierauf gilt es gänzlich anders zu reagieren. Zusätzlich warten wir noch auf den Durchbruch, weil diese Lösungen für User-freundlichen Umgang in der Menge noch nicht vorhanden sind. Es gibt zwar bereits einzelne erfolgreiche Projekte, welche praktikable Lösungen anbieten, aber vor allem in großen Online-Shops und Marktplätzen bekommt man hier wenig Weiterentwicklung zu Gesicht bzw. zu Gehör.

Verbesserung der Usability

Besteht für User keine Möglichkeit mit einem Tool zu interagieren, werden sie es auch nicht verwenden. Die offerierte Lösung muss so gut sein, dass User nicht mit einer Maschine reden, sondern eine sinnvolle Kommunikation wie mit einem Menschen führen können. Vor 10 Jahren stand Mobile-Commerce genau in der momentanen Situation von “Voice”. Nur ein Bruchteil der User besuchte den Online-Shop über ein Smartphone. Grund hierfür waren die Interfaces, welche noch nicht auf die neue Marktsituation angepasst waren und somit die User Experience fehlte. Mit rasant wachsender Nachfrage der User wird heute wie damals das Thema jedes Quartal neu beurteilt und somit Entwicklungen auch neue Prioritäten zugeschrieben.

Starte jetzt mit kleinen Schritten

Besonders im E-Commerce gilt es zu analysieren was Kunden haben wollen und wie man durch “Voice” einen Mehrwert bereitstellen kann. Wenn man das schafft, dann besteht die Chance einen Vorteil anbieten zu können, welcher auch genutzt wird. Die Möglichkeiten der Zukunft sind unbegrenzt. Die Kunst ist es damit anzufangen und Stellschrauben zu finden, welche man heute schon optimieren kann. Als ersten Schritte für Online-Shops empfehle ich zu analysieren, zu welchem Zeitpunkt potentielle Kunden abspringen, oder wann sie eine erneute Suchanfrage stellen. Diese Punkte iterativ zu untersuchen und zu optimieren ist wegweisend.

Sollte man diese 3 Themen verbessern bzw. lösen, steht dem Erfolgsweg von Voice-Commerce nur wenig im Weg und es wird in einigen Jahren, wie das Thema Mobile bereits heute, zum Standard eines jeden Online-Shops zählen.

Ich denke, dass Voice-Commerce in gewissen Bereichen den jetzigen Standard übernimmt. Besonders kleine Dinge, welche das tägliche Leben betreffen, werden in Zukunft durch solche Tools ersetzt.

Marcel Krabath

As Operations Manager at FINDOLOGIC, Marcel ensures that processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Woking towards the continuous improvement of business operations, Marcel ensures the efficient and smooth running of the business in line with business goals.