API-Driven Technologies | Findologic

API-Driven Technologies | Findologic

API-Driven Technologies | Findologic

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It can be a challenge to wrap your head around the latest industry developments and what technologies are right for your business – especially API’s. API-driven technologies seem to be a requisite for any brand looking to deliver a cutting-edge experience. Cloud-based SaaS platforms like Findologic, built on this headless architecture are facilitating many of your favourite online store’s customer experiences. It allows them to plugin to a comprehensive suite of features and delivers shoppers results in milliseconds, regardless of site traffic.

Cloud-based computing allows users access to software applications that run on shared computing resources and provides businesses with access to full-function applications. Let’s dive into why API-driven SaaS technologies are best for business.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

Search: If They Can’t Find It, They Can’t Buy It

Search: If They Can’t Find It, They Can’t Buy It

Search: If They Can’t Find It, They Can’t Buy It

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy
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Search is at the epicentre of a customer’s path to purchase. If your shopper can’t find it, due to a poor search experience, they can’t buy it.

How do you connect your shoppers with relevant results in the most intuitive way?

Discovery a comprehensive suite of features that will supercharge your onsite experience, including:

  • Assisted Suggest
  • Synonyms 
  • Smart-Did-You-Mean
  • Tab Solution
  • Regular Expression
  • User Groups

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

3 Signs That You Are Ready to Go Headless

3 Signs That You Are Ready to Go Headless

3 Signs That You Are Ready to Go Headless

Given the option, a majority of retailers would rather plugin to third-party, best of breed technology solutions and channels without interfering with their back-end functionalities, than deal with the complications and lack of flexibility that comes with monolithic software.

The ability to do this is called headless commerce – moving from a state of pieced together architecture and breaking it apart to create a separate front-end ‘layer’ alongside their back-end that provides the ability to plugin to various APIs. This is in contrast to instead fumbling around with the time-consuming coding and development that comes with monolithic systems. Even small changes require edits to multiple layers of coding between the front-end right through to the database layer that is buried in the back-end.

Decoupling the front and back-end and having them talk to one another via APIs presents many benefits and endless possibilities for customisation:

  • Each piece of software can be tested, deployed and changed independently without impacting other elements of the system
  • Time-to-market of a new application is short due to the ‘plug and play’ nature of software
  • Retailers are able to select best of breed partners to deploy gold-standard experiences across their site
  • Support new technology 
  • Seamless integrations with minimal technological burden

While going headless may seem like the only way to thrive moving forward, it isn’t necessarily viable for all businesses. There is a level of burden that accompanies this organisational shift that may not be achievable or worthwhile for a number of reasons. 

Sign #1: Your company size and rate of growth

Typically, headless commerce is adopted by larger organisations who have deep pockets and vast resources to devote to such a project. They also need to cater to a larger range of channels and operating systems. For smaller companies with limited manpower or expertise undergoing the significant changes that are associated with going headless may be overly ambitious, particularly when their current architecture doesn’t call for such a dramatic overhaul.

An ideal candidate for going headless would be a company experiencing a rapid rate of growth. It offers a more agile and customisable solution and streamlines internal development so that the business can better support the increase in processes and customer demand during the scaling process.

Sign #2: Current architecture and expertise

The current setup of your ecommerce architecture will likely determine whether or not you are ready to go headless. That, or your willingness and ability to overhaul it. Your architecture should allow vendors to create plugins and connections by isolating the customer facing front-end from the back-end, however this decoupling requires a complete rethink of your current integration strategies. While adding features through API connections is relatively easy, the process of creating a system that supports this is complex and will require a sizable and skilled team.

Sign #3: You have complex requirements

Headless commerce is primarily for companies who have reached a stage of maturity where their customers demand more from them and there is a requisite for every element of their online store to be fully optimised. Naturally, multiplex requirements such as this, alongside a high volume of product-pages in combination with CMS elements, calls for a process that is capable of managing such complexities. Without decoupling the front-end from the back-end, these factors are likely to bog down your site’s speed and impede your ability to scale efficiently, due to a lack of autonomy and flexibility when making changes across the website. A headless front-end provides an effective solution to this problem, as management of separate website features will be achievable via separately packaged CMS’s.

Is my ecommerce ready?

Before diving into headless commerce, it is essential to assess your business objectives, capabilities and rate of growth. Without a doubt, going headless is the preferred choice for a majority of ecommerce businesses, but if you do not have the bandwidth to justify such a project, it is wise to look into alternative options that allow you to tap into expert platforms capabilities but with less freedom.

Moving forward, a headless architecture is clearly favourable and has assisted thousands of merchants in successfully scaling and delivering cutting-edge, and agile experiences. Having been successfully deployed by hundreds of headless retailers, software like Findologic’s has facilitated enterprises, giving them more flexibility to create unique experiences for their visitors and eliminate boundaries.

In spite of this, inclusivity for merchants who may not be ready for the transition to headless have remained front of mind and they are ensured accessibility to a comprehensive suite of features that will without a doubt supercharge their Customer Experience and help users find the desired products without friction.

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders on a range of marketing initiatives.

Harnessing the Power of Merchandising

Harnessing the Power of Merchandising

Harnessing the Power of Merchandising

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Are you able to harness the power of merchandising to increase product visibility, guide shoppers and support business strategy?

By utilising a comprehensive suite of merchandising features that work in tandem with one another, retailers are able to create and manage powerful campaigns via a user friendly backend.

The thousands of retailers partnered with Findologic are able to implement promtions across their website to support campaigns, for example placing banners for relevant search terms in the autocomplete or other pages throughout navigation and benefit from full exposure throughout the customer journey.

Through product placements retailers are able to link specific products to specific search queries, guaranteeing prime position for particular products if a user submits a related query.

Meanwhile, product pushing allows online stores to take control of their results listings and augment product hierarchies to present shoppers with valuable recommendations, or prioritise product groups in line with business goals.

By personalising search-concepts in your shop for specific search terms, defined rules are able to guide users to meaningful results faster. An example of this would be special filter suggestions for particular queries.

Findologic’s campaign manager provides retailers with a holistic view of all their activities, allowing for simple and effective planning, implementation and monitoring throughout the lifecycle of a campaign. This is alongside simple KPI tracking via 360 degree analytics that allow Findologic users to measure success and derive insights.

There is so much scope for retailers to make their lives easier, increase conversion and better control their front-end through merchandising capabilities. To learn more about supercharging your online store, book a complimentary website audit with us.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

Combating Mobile Mistakes with Findologic

Combating Mobile Mistakes with Findologic

Combating Mobile Mistakes with Findologic

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy
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Mobile commerce has become ubiquitous, but many retailers are failing to recognise that the flow state for mobile differs greatly from desktop. 

63% of people will abandon a product or website as a result of preventable usability issues, so by prioritising mobile and overcoming the challenges associated with limited screen real estate, retailers are able to create an intuitive path to conversion.

 For example, Search overlays should cover the entire screen. It is also best practice to keep the number of search suggestions deliberately limited. Users shouldn’t have to scroll to view suggestions and the interface should be simple to avoid cumbersome and fiddly navigation.

 The use of everpresent filters – small icons that remain visible on a user’s screen as they scroll allows shoppers to enhance their search at any time, without the all too familiar friction of having to scroll back up to the top. Meanwhile, off-canvas filters are collapsible and will be hidden when not in use to make use of screen space.

Through Findologic’s A.I. based shopping assistant, Li.S.A® we understand shopper behaviours and preferences, minimising touch points and relieving the burden associated with mobile, so that browsers can sit back and enjoy personalised results.

If we take a look at social giants such as Facebook or Instagram, touchpoints are identifiable instantly with central elements that have become almost instinctive in our everyday lives. Replicating this experience within m-commerce and minimising discrepancies between the channel’s users interact with every day, provides a more intrinsic experience.

With so much potential to capitalise on the current ecommerce boom, there is a requirement to become more mobile-centric in their strategies. Book a complimentary consultation with the FIndologic Team to understand how you can optimise for success.

 

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

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