Ecommerce Site Search Best Practices with Examples

Ecommerce Site Search Best Practices with Examples

Marcel Krabath

Ecommerce Site Search Best Practices with Examples

Ecommerce Site Search Best Practices with Examples

A lot of people don’t know the value of ecommerce site search when it comes to converting browsers into buyers.

Many retailers treat onsite search as a necessity, and don’t recognise its potential as a powerful money maker. 

I’m writing here to change that.

You see, your shoppers use your site’s search function to find something they want. The smarter your search engine, the more likely your browsers will become buyers. 

But there’s more to search than the ability to provide accurate search results. That’s just the start. 

Search plays an essential role in the shopper’s relationship with your brand and their experience. They expect to be able to find what they’re looking for and navigate your site seamlessly.

Does your site meet the standards they expect? In this article we look at 14 ecommerce site search designs that have been proven to reduce bounce rates, boost conversion, and maximise sales.

What is Ecommerce Site Search?

Firstly, let’s look at what ecommerce site search is and why it’s so valuable.

Ecommerce site search allows web visitors to query your database and get answers to questions they might have about your products or services. 

The more optimised the search engine, browsers can find the information they’re searching for easier and faster.

Think of an ecommerce search engine as a shopping assistant. It is able to answer any question your shoppers might have, provide recommendations, and help guide them through the path to purchase.

In a very comprehensive study by Baymard Institute, shoppers fall into one of eight search categories:

  • Exact search: where the shopper knows the product they want (i.e. PlayStation 4)
  • Product type search: where the shopper looks for a product type rather than a specific brand or model (i.e. smart phone)
  • Symptom search: where the shopper looks for a solution to a problem rather than a specific product (weight loss pill)
  • Non-product search: where the shopper looks for information rather than a product (i.e. next day delivery)
  • Feature search: where the shopper looks for a specific product feature (i.e. leather jacket)
  • Thematic search: where the shopper includes thematic qualifiers liberally in their searches, (i.e. christmas gifts)
  • Compatibility search: where the users look for products compatible with another (i.e. iphone 13 case)
  • Slang, abbreviation, and symbol search (i.e. shades instead of sunglasses)

The best ecommerce site search engines can deliver on these types of searches, and help shoppers find exactly what they want to buy, or the information they’re looking for.

But the reality is that an estimated 42% of ecommerce sites are currently seriously lacking in their search capabilities. 

Why is site search so important in ecommerce?

Earlier on, I wrote that an ecommerce site search function is pretty much a digital shopping assistant, guiding the shopper to the product they’re looking for. 

 

When a shopper arrives on your site, they’ve effectively entered your store. When they engage with your search bar and enter their query, they’ve asked your shopping assistant a question. It’s up to the results they get, the quality of the results, and the overall experience that will make or break your relationship with them. 

What are the benefits of ecommerce site search

Your ecommerce site search tool is then one of the most important converting assets of your online store. We’ve found that conversion rates rise 20% with our clients.

Why? For a range of reasons, but ecommerce site search helps people what they’re looking for faster, personalises the shopping experience, empowers retailers with customer interest data, and more.

So why are so many ecommerce sites neglecting it?

At this point, you might be asking ‘does my site have the most comprehensive search user experience possible?’

In a nutshell, you want your search function to make your product and service easy to find, select, and purchase. 

Well, find out with our top tips for ecommerce site search best practices.

 1 Make sure site search is highly visible and large enough for queries

Your shoppers need to be able to find your site search function easily. It should stand out. Take a look at one of our customers, office retailer, Equip4Work, below.

Equip 4 Work has highly visible search

On Equip4Work’s site, we can see the search bar is front and centre. It is positioned right next to the brand’s logo. You can’t miss it.

There are several design elements to consider that will increase your search function visibility. Consider the position, style, and size of your search bar.

In terms of position, place the search field in the middle of the header, for aesthetic purposes while remaining prominent and easily discoverable.

In terms of search style, this will depend on your store and brand. But make sure you’re using contrasting elements that make the search field stand out.

In terms of size, this too depends on the type of store. The size of a company’s search bar can guide a user by nudging them towards various alternative search routes. For example, the fashion sector operates on a very visual level. As a result, they typically guide customers to navigate by category and reduce the size of their search bar. 

2. Autocomplete, and ‘did you mean’ correction

Autocompletion is integral to a seamless customer journey within search. Ultimately, the role of autocomplete isn’t to speed up the process, but rather support users in their search. 

Shoppers can’t be expected to know product names by default, how to spell names, or even what they’re looking for. Your search bar should be able to anticipate what the shopper is searching for and provide product or service suggestions before the user has even finished typing. 

Take a look at apparel brand and customer, Pour Moi’s autocomplete capabilities below:

Pour Moi Autocomplete

Pour Moi’s search tool offers relevant suggestions and image results related to the search term, despite the query not being typed out in full yet.

3. Eliminate dead ends 

If your shoppers has searched for a product or service that you do not provide, do not simply kill the experience with an empty “0 results” page. 

Your no results pages should give your shoppers the means to take another type of action on your site, and not simply tell them to try somewhere else. 

Take a look at this no results example from Pour Moi:

Pour Moi Dead End

Here, the no results page provides options for the browser to try and find other products that may or may not suit their needs. 

4. Make your search speak to your customers

Unless you do business in a specialised niche, you should avoid esoteric terms and industry jargon and build a search engine that speaks your customers’ language. 

If your shoppers are using generic terms, you should be using them too. Here’s Carrera Toys doing it right.

Carrera Toys simple search

5. Autocorrect

Make sure your site search function is built to tolerate errors on the user’s part, such as misspellings. 

As well as this, be sure that your search function is able to handle synonym search. Baymard reports 70% of ecommerce search engines can’t show useful results for synonym keywords for product-type queries. 

Make sure your site search is optimised to understand phonetic misspellings and typos so simple mistakes don’t return an empty results page. Using natural language processing can boost search effectiveness by enabling interpretation of a query’s intended meaning and helping to parse the meaning of long, complex search queries.

 6. Synonyms

Ensuring your search engine understands synonyms will help people find the products they’re looking for. In some search solutions, this is something you’ll need to add manually based on your needs; in others, these synonym libraries are built automatically using natural language processing (NLP).

Our favourite is the “hairdryer” vs “blowdryer” example.

Synonym search optimization is best done by including as many synonym keywords as possible in every one of your products’ metadata.

7. Collect analytics data for ecommerce search insights

A search bar doesn’t just have to be a means to an end for getting your shoppers from A to B. It has the capacity to be one of the most important KPI measurers on your website, telling you:

  • The terms your shoppers are typing
  • The results they’re being shown
  • How different segments of your audience interact with your search bar.
  • Queries with low CTR
  • Queries with “Next Page” clicks
  • Queries with no results

Site Search Analytics

Make sure your search is giving you these insights and use your findings to optimise your entire shopping experience.

8. Provide search access to more than your products only

Your shoppers might still be in the research phase of their search, so it is not always appropriate to show them product listings, but instead categories. Ensure your onsite search function provides the desired data such as category overviews, technical data, and other relevant resources. 

You should also include SKUs in search, making it as easy as possible for browsers wanting to find products and solve their problems, and navigate through your site. 

Jeweller Astley Clarke’s search allows users to toggle between different types of necklaces.

Astley Clarke Multiple Products

9. Provide advanced filtering and supplementary sorting options

Filtering allows your shoppers to search the way they want to search. Some might want to filter by values such as reviews, price, product type, category, and more. 

Your site search should be able to accommodate this method of search. Usability is key to the customer experience, and contributes to retention.

The Fish Society Ecommerce Site Search Filters

The Fish Society allows visitors to filter their products by preparation, sourcing, price, and other different options, so they can find an item that’s highly relevant to their needs as fast as possible. 

Sorting options are also very important. Some users might want to list in order of cost, for example. These shoppers can get to their desired product a lot faster through sorting options.

Sorting options might include:

  • Lowest price first
  • Highest price first
  • Highest rated
  • Most relevant
  • On sale
  • New products
  • You can change up the order of the sorting options based on which can provide the most revenue for your business.

 10. Don’t ignore metadata!

This goes for tags, titles, and meta descriptions you apply to your product listings. Be sure the terms your customers search are used in your listings. 

You might leverage the insights you get from your analytics. You could also use keyword research platforms such as keyword planner, SEMrush, or AHrefs. 

Kitlocker Ecommerce Site Search Synonym

Kitlocker makes sure all relevant products show up when a keyword or synonym is used. Here, you can see entering ‘bag’ produces different types of bags relevant to the search intent. 

11. Optimise for mobile

Delivering a seamless and intuitive mobile experience is key to engagement and a big part of m-commerce. 

If mobile users find it difficult or frustrating to interact with your search box, you’ll lose sales. 

Ikarus Design Ecommerce Site Search Mobile

Take a gander at home and furniture store Ikarus Design’s mobile search. It takes centre stage on their mobile site, and it’s intuitive to use in just a few taps.

12. Add images and ‘buy now’ calls to actions to your product listings

Poor visuals is all it takes to deter your shoppers from making a purchase. On the other side of the coin, sometimes a nudge in the right direction can be the difference between a bounce and a sale. Provide a call to action on product listing, to accelerate the path to purchase, and provide a simple, easy, one-stop shopping experience. 

Tropic Skincare Ecommerce Site Search Add to Cart

Skincare brand Tropic Skincare gets even more from their site search by empowering the shopper with calls to action on the product listings.

 13. Provide relevant product recommendations

As a shopping assistant, it is also up to your search function to provide a range of products relevant to the user. Take a look at Casey Furniture’s ‘Customers Also Bought’ section that gives shoppers some valuable suggestions.

 

14. Fine-tune your SEO with site search analytics

Your search analytics report should tell you what the most frequently searched terms are for particular products or services on your site. 

This’ll enable you to create content – be it landing pages, articles, or otherwise, that gives  shoppers answers to the questions they have, and points them towards your products as solutions. 

This targeted content will help you appear in organic search results for particular keywords, and also give your on site search function additional, highly related resources to draw from.

Choosing an Ecommerce Site Search Provider

 Now that you have 14 examples of just some of the best search examples, how can you begin to implement some of these best practices and start seeing the benefits?

 Well, all the examples above are actually Findologic users.

We believe at Findologic we are a premium on site search and navigation solution, offering:

  • Assisted search
  • One-click interaction
  • Relevancy
  • Merchandising
  • Campaigns
  • Analytics
  • Personalisation
  • Advanced filtering
  • Categorisation
  • Shopping guides
  • A.I. virtual assistant

That’s just us, though. Depending on the ecommerce site search tool you decide to invest in, make sure:

  • You place your search bar in a smart place that is useful for the shopper
  • Add relevant keywords to your product pages and make sure you’re using tags!
  • Include additional pages you want to show that are relevant to searches, such as articles, category pages, or gift guides.
  • Provide filtering for your customers to get from A to B faster
  • Regularly test your search function to make sure everything is running smoothly
  • Improve search results using data and analytics

Reporting your ecommerce site search performance

If you’re still unsure about whether your ecommerce site search is truly optimised for conversions or sales, just ask yourself these questions:

  • What are your shoppers looking for? How are they searching?
  • What are your bounce rates? 
  • What are your heatmaps showing?
  • What search terms are visitors using to find your products?
  • Are customers finding what they’re looking for easily?
  • How many people are using your search feature?
  • What is your conversion rate? How many are making a purchase after engaging the search feature? What is the exit rate?
  • What are the most popular filters?
  • How can you improve the searching function?

The search bar is a lot more than a path from A to B. It is an invaluable resource that tells you so much about your customers and their journey throughout your site. Experiment, see what works for you. We at Findologic would love to help you on your journey.

If you want higher conversion rates, you know what to do.

Speak to us today.

 

 

On site checklist for holiday season 2022

On site checklist for holiday season 2022

Marcel Krabath

On site checklist for holiday season 2022

On-site Checklist for Peak Season 2022: Everything you need to know

If you’re in ecommerce, you know that the holiday season is the biggest time of year for most retailers. But, don’t take it for granted. This year will not be like others.

Peak is a time of year where consumers are looking to buy, ready to be guided by brands that are vying for their attention and their wallets. Last year’s challenges were driven by supply chains. But 2022 is bringing a hodgepodge of complexities that brands must carefully navigate.

In 2022, there will be uncertainties caused by inflation, fuel costs, and average selling prices of goods and services, as well as supply chains challenges, that will all impact consumer buying. Online retailers are evolving to answer these challenges and are already working towards optimising their technology stacks, curating their offers, and planning their marketing strategies.

Ultimately, the shopper lies at the core of their focus, and the on site experience is critical to delivering an excellent customer journey that turns browsers into buyers. With that said, here is my 10-step checklist to help you assess your preparedness for the holiday madness.

 

1 – Prepare early

In our last guide, our friends at Blend Commerce and I wrote all about how Christmas is coming earlier than ever before for online retailers, with some preparing as early as late August! No, it’s not just that customers want presents wrapped earlier. There are a range of reasons a little too complex for the scope of this checklist, but to give a quick rundown:

  • Inflation has caused a panic and consumers want to get ahead of expected price hikes – deal or no deal.

  • There is incentive for advertisers to start their campaigns earlier: it allows them to bid at a lower cost-per-click due to less competition.

  • Retailers can begin to populate their email lists so that come November, they’ll have nurtured a two month long relationship with their prospective customers.

  • Supply chain: Consumers want to get their products while stocks last, whereas brands want to avoid stockouts and overages.

With many online retailers already launching their ecommerce strategies in full force, don’t give your competitors a two-month head start.

You are likely to lose your prospective customers for the remainder of the holiday season if you let them slip. Make sure that you’re capitalising on this early activity and that your site is optimised. If you haven’t get on it right away.

If you want to understand more about why the holiday season is starting early and what to do about it, be sure to check out the guide here!

 

2 – Make sure your tech stack is up to date and fit for purpose

For peak season, retailers often rely on the fact that their current on-site setup will allow them to achieve a significant uplift in KPIs compared to quieter seasons.

Reliance on peak season to generate sales without having a sound on-site experience diminishes the potential to meet and exceed organisational goals.

Non-existent, outdated or underperforming tech stacks or solutions directly affect sales and loyalty throughout the year, but this is only exacerbated in periods where demand spikes and the relative abandonment or conversion rates represent a huge chunk of your revenue.

To caveat this, while we frequently reference investment in your tech stack as a requisite for uplift, some third-party providers may pose a threat to operations if they are not resilient to increased requests, so consider this before peak season mania to avoid any downfalls.

 

3 – Make sure your site runs smoothly and quickly

32% of customers leave their favourite brands after a single bad customer experience.

Never take your customers’ loyalty for granted. Shoppers are only loyal to brands that make shopping an easy and seamless experience. All it takes is for one misstep to lose a customer.

If new customers face issues when on your online store, if it’s slow, if it’s hard to navigate, if there’s downtime – they will bounce and try their luck elsewhere.

A smooth website is critical for any shopping experience. But, during the peak season, your site needs to be able to handle surges in traffic, and a spike in end to end activity, from the first click to the payment process.

To borrow from Eric Peterson, Always Be Testing your site’s response to spikes in visits and traffic patterns, as well as page loading times and site speed (If it’s longer than 3 seconds, you’re looking at high bounce rates.) To improve and optimise your site speed quickly, revise image sizes and reduce redirects.

It’s also important to look at your third-party integrations. Be sure to test and make sure they can handle the load.

 

4 – Enhance your payments process

74% of customers would change brands if they find the purchasing process too challenging or confusing.

Don’t trip on the last hurdle! Cart abandonment is far more likely to occur if your checkout system is not simple or streamlined. Optimise your end to end shopping experience by ensuring your checkout page and payment processes load quickly and are efficient. Also be sure to include a range of payment options and a guest checkout option to drive customer satisfaction.

 

5 – Support your seasonal marketing campaigns with onsite optimisation

As touched upon, there’s a lot of competition this year and perhaps a more reclusive consumer thanks to the current economic climate.

This is why it’s so important to plan down to the finest details and to be strategic about what your customers see on your site, well ahead of Black Friday and Cyber Week. It’d be beyond the scope of this checklist to talk in depth about all the ways the onsite experience can support your marketing, so here are some important points.

Advanced merchandising lets you optimise product hierarchy or create campaigns lets you increase the visibility of a product or deal throughout the customer journey and control sales on a more granular level.

For example if you want to push a particular item with high profit margins, or surplus inventory, to an audience you know will be more likely to convert, you can do that through display adverts at multiple touchpoints and moving up the product listings.

If you took part in Black Friday and Cyber Monday last year, analyse your sales data to see what went well. Use the information to make alterations to existing product layouts and product descriptions.

Plan ahead by creating a product schedule that allows you to plan when a product goes on sale and for what price. Doing so early gets you ahead of the game and lets you make slight tweaks rather than making it up off the cuff.  Be sure to instil urgency and seasonal relevance to your ad copy.

Also be sure to leverage the strength of the on site experience to populate your mailing lists and drive your email campaigns. It will allow you to engage with their audience with exclusive promotions in the weeks leading to black friday and cyber week.

Beyond email marketing, be sure to make use of SMS, and other channels while showcasing the holiday deals and bundles you know your audience will want to get their hands on. Give your audience a sneak peak to your customers and followers about what is coming in order to keep them excited and make them shop as soon as your offer is live.

On social media, be sure to jump on the hype train by piggybacking on Black Friday and Cyber Monday hashtags. On an omnichannel level, integrate your store with the social media platforms if you haven’t, and follow best practices when it comes to your ads, while circulating them in advance to collect subscribers, and to build excitement for your brand.

For a deep dive into on-site merchandising and marketing strategies, be sure to check out our guide here.

 

6 – Keep UX at the top of your mind, and don’t forget about search

Brick-and-mortar businesses might have more opportunities to be more human, or set ambience, but that doesn’t mean retailers can’t deliver a memorable experience online. It just takes some work. But if you can exceed customer expectations, and deliver a personalised journey, you will succeed.

Above all, make sure your shoppers are able to find the products they’re looking for. Remember that it all begins with search. If your search UX is unable to support their requirements, then you’ve failed at the first hurdle. We talk a lot about this in our latest guide to holiday season marketing, so be sure to check it out!

Based on the fact that so many users can’t even find their desired products, it is a retailer’s responsibility to make their journey fail-proof. Search is at the epicentre of a shopper’s path to purchase, so it is essential that it is made as seamless as possible. There is a plethora of features and predefined logic that you can implement that optimise search and navigation, but some callouts include:

  • Comprehensive Assisted Suggest: as soon as a user interacts with your search bar, you should begin to guide shoppers. Recommendations, previewed products and query suggestions all contribute towards a streamlined path to purchase.
  • Synonyms: synonyms allow for wider search coverage. For example, if a user searches for ‘blow dryer’ rather than ‘hair dryer’, they will always be presented with the full range of results. The same goes for typos – you should automatically handle typos and show relevant results and eliminate dead ends.
  • Filter Navigation: Universal, one-size-fits-all filters are frustrating, for example, if you sell trousers you can’t just apply the same filters as you would for a pair of earrings. Configure relevant filters for products so that shoppers can refine their search more intentionally.

This list is by no means exhaustive, and it is important to analyse your pain points to determine where your resource will be best spent.

Investing in your site’s design and user experience brings your brand to life, and engages your customer at each stage in the buyer journey, and improves their likelihood of being returning customers.

Picture this: you’ve launched a holiday sale on a variety of products; be sure to cross and up sell other items that your shoppers might like in addition to the product they are looking for. Product recommendations that align with your customer tastes and preferences provide powerful boosts to conversion rates and sales.

 

7 – Run unmissable promotions

Running holiday sales are a great way to generate buzz around your brand. You know it, and everybody else knows it. That’s why it can be hard to compete and attract new customers.

You need to run holiday-specific promotions that are creative and attractive to browsers. Be sure to leverage the right discounts for the right products.

Plenty of retailers will be offering 20% off, but how many will be offering ‘50% off for first-time buyers’, or ‘30% off if you buy more than 5 dresses?’ Use doorbuster discounts (up to 80%) to get your foot in the door with customers and use it as an opportunity to cross sell. Get creative with your offerings. But don’t forget to keep your bottom line at the top of your mind and don’t just go wild on discounts without a strategy.

Do also make sure your strategies include upsells and additional perks which could include:

  • Free holiday gift with purchase
  • Free gift wrapping with $50 order
  • Free shipping on Cyber Monday
  • Subscriber or insider-only items
  • Limited-time offerings
  • Buy two products, get one free

To take your community engagement to the next level, why not explore giveaways or contests? These could be run through social media, email, or on your site, and are a great way to amplify your brand.

Ultimately, black friday and cyber week are renowned for promotions, and customers know they’re going to get a discount. Just be sure that your offer is worth their time and money.

 

8 – Celebrate your customers to boost retention and loyalty

Customer loyalty is something that all brands should strive for. Black Friday and Cyber week provide a good opportunity for you to nurture your relationship with your existing customers and entice them to return.

Consider personalised incentives and exclusive offers such as early access to sales or deals for mailing list subscribers.

Loyalty programs tailored to your offerings can create a significant boost in sales. They’re easy to build, have member only perks, and increase engagement and interaction. It’s a great way to turn one-time shoppers into longhaul customers that are invested in your brand.

Earlier, I stressed the importance of engaging with your community. Make them feel valued and elevate their voice: highlight their glittering reviews in your newsletter, turn their posts into an Instagram story, share videos of them using your products. Call attention to their real stories and be approachable, showing you truly care about your customers.

 

9 – Unforgettable customer service

Great value lies not only in your products, but also in your customer service which your on site experience needs to reflect.. You need to be transparent, and ensure your contact information is easily accessible, and if possible, provide 24/7 support so your shoppers aren’t waiting hours to have their queries resolved.

This holiday season, you’re going to get more returns than the rest of the year, on average. So, it’s important to have a returns policy in place for what to do should an order become lost, stolen, or damaged. Importantly, make it hassle free. A negative returns experience can be the difference between a customer simply returning a product, and one simply deciding never to buy from you again.

 

10 – Optimise for mobile!

M-commerce doesn’t always feature high on the retailer’s corporate agenda despite the fact Google favours mobile-friendly websites and mobile shoppers are spending 20 times more than website shoppers.

Replicating the desktop experience on mobile is bad practice, yet again and again, retailers cram all of the same elements into a screen that is a fraction of the size. The result? A cumbersome, difficult to navigate shopping experience. By deploying mobile-specific features, retailers are able to dramatically increase mobile sales – with UK mobile sales expected to generate £79.81B in 2022, it’s all to fight for. Recommended mobile features include:

  • Everpresent filters, that are conveniently accessible as the user scrolls
  • Collapsible overlays, which maximise the screen space and remain hidden when not in use
  • Simplified assisted suggests, reducing the tension between elements such as images and text and background layers
  • Voice search for intuitive, easy use

Another mobile strategy well worth consideration is replicating the familiar interface used by Google, Instagram, Facebook and Twitter to create a more subconscious experience. By deploying this, retailers are able to:

Minimise discrepancies between the channels users interact with every day

  • Provide a more instinctive and unconscious path to purchase
  • Deploy instant touchpoints
  • Engage dynamic and conversational navigation based on unique user requirements

 

Final thoughts 

In 2022, the holiday season will be different: It will begin earlier than ever before; it will end later than ever before, and this period of activity is going to be very competitive.

This presents a problem, because the consumer is going to be squeezed by inflation, fuel prices, and more, which means persuading them to become a customer is going to be a lot harder.

On top of that, you, yourself also have to deal with the impact of fuel and energy on fulfilment, inflation on average selling prices, as well as the supply chain on inventory. There could be a lot of headaches. However, take this checklist, post it somewhere, and remind yourself of the essentials for this coming holiday. If there are five key lessons, remember them well:

  • Prepare early. Now is better.
  • Optimise your tech stack.
  • Prioritise customer experience – especially search and merchandising.
  • Prepare and schedule your promotions and campaigns.
  • Make use of automation

To learn more about the issues highlighted in this checklist, check out our full length guide on the subject here, or contact us now!

 

 

 

New feature: Add multiple recipients for import failed

New feature: Add multiple recipients for import failed

Marcel Krabath

New feature: Add multiple recipients for import failed

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy
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Learn more about our latest feature „Add multiple recipients for import failed“: 

To help you react more quickly to errors in your data export, we have introduced a new function in our customer account. This function automatically informs you by email about an error and allows you to react immediately. The notifications are sent to the e-mail addresses defined in the Findologic account. You can change the address in the account or add additional recipients.

In our documentation „Frequent errors in the import/export process and how to handle them“ you will also find more information on the most common export errors and how to solve them.

Our existing monitoring system will of course continue to notify us internally if an error in the data reconciliation should require our intervention.

Hint from our Findologic experts: Shop owners should always enter at least one email address for notifications in order to ensure a flawless process.

Marcel Krabath

Marcel Krabath

Marcel is Operations Manager at FINDOLOGIC. He ensures that international processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Working towards the continuous improvement of business operations, Marcel also ensures the efficient and smooth running of the business in line with business goals.

New feature: Search Insights

New feature: Search Insights

Marcel Krabath

New feature: Search Insights

When you click on the service, scripts are loaded on your device, personal data is recorded and cookies are stored. The transmission takes place: as joint controllers for Google Ireland Limited. Purpose of processing: Delivery of content provided by third parties, Selection of online advertising on other platforms, which are automatically selected using real-time bidding based on user behavior and transmission and display of video content. Privacy Policy
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Learn more about our latest feature „Search Insights“: 

Search Insights helps our customers to debug search results and product listings on category pages on thier own. This helps them to understand the technology better and saves them a lot of time. Now Findologic customers are able to see in detail why certain products are found and shown based on specific search terms or categories. (so it works for product listings in search and navigation). They can add different parameters like user groups or sort parameters to the search request to see specific search results based on those parameters. All available data that is being exported for a certain product is shown in the Search Insghts interface – this helps our customers/agencies to optimize the whole user experience by optimizing their data based on this data analysis.

Hint from our Findologic experts: Shop Owners should – as always – focus on the Top Search Queries when doing their analysis proactively

Marcel Krabath

Marcel Krabath

Marcel is Operations Manager at FINDOLOGIC. He ensures that international processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Working towards the continuous improvement of business operations, Marcel also ensures the efficient and smooth running of the business in line with business goals.

Implementing Conversational Commerce

Implementing Conversational Commerce

Implementing Conversational Commerce

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Connecting with your shoppers through interactive, personalised and dynamic experiences makes for a far more conversational and simple journey.

In-store, a shopper would simply ask an assistant a question, so not having that guidance online can make shopping isolating and frustrating.

Conversational commerce enables dialogue between a user and the online shop, and while it might not be verbal, there is certainly a back and forth feed of data that provides shoppers with all important information in real-time.

Let’s take a look at some examples of conversational commerce that are present and various stages throughout the customer journey and create an intuitive path to purchase…

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

FINDOLOGIC Welcome Huboo Their Partner Network

FINDOLOGIC Welcome Huboo Their Partner Network

FINDOLOGIC Welcome Huboo Their Partner Network

Product Discovery Platform, FINDOLOGIC and Order Fulfillment Platform, Huboo have announced their strategic partnership as they continue to build their ecosystem of best-of-breed partners. 

Establishing an ecosystem of partners who address challenges end to end enables both vendors to connect retailers with the resources they need to ensure e-commerce success. The two tech leaders will be able to:

  • Offer retailers new and innovative ways to power online customer experiences that drive sales and build long-term customer loyalty and ultimately deliver in terms of efficient and effective fulfilment operations
  • Provide retailers with an intuitive and efficient backend that allows for full control and management of product discovery and fulfilment

Findologic’s solution helps supercharge e-commerce conversions by allowing retailers to optimise every element of a user’s path to purchase. By optimising the onsite experience and deploying a range of features underwritten by A.I., retailers can streamline a shopper’s journey, improve CX and increase conversion rates. These include search, navigation, merchandising, mobile UX and personalisation.

While on-site optimisations are essential, ensuring that you’re able to meet demands and deliver on experiences until the very end of the customer journey, is critical.

Huboo are a multichannel eCommerce fulfilment provider, helping online businesses grow by taking care of all their order fulfilment needs. They offer a simple pricing model with no goods in or stock management fees, 2 months free ‘hub’ storage and a comprehensive yet easy to use dashboard from which you can see listings, stock levels, expected billing and sales across all your channels. With a network of warehouses across the UK and EU and integrations with all major platforms and marketplaces, they are ideally placed to fulfil orders quickly and accurately worldwide, for sellers of all sizes.

With the strategic alliance, the two leading tech solutions will extend their reach in the e-commerce space, make informed recommendations to clients regarding 360-degree optimisations and add value as part of a wider ecosystem of partners.

 

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders on a range of marketing initiatives.

Findologic joins forces with Nosto 🚀
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