Findologic Secures Further Capital for Growth

by Marcel Krabath | Oct 1, 2021

Findologic Secures Further Capital for Growth

Findologic Secures Further Capital for Growth

Salzburg, October 2021 Leading ecommerce product discovery platform, Findologic has received additional funding.

The investment, backed by TAUROS Capital Management GmbH, will allow the Salzburg-based tech provider to accelerate its growth as they continue to expand in their three locations - Salzburg, Munich and London.

"It is the optimal time for the financing. The entire ecommerce sector is currently experiencing a significant upswing. The more business is done digitally, the more important the user experience for online stores becomes. This requires an intelligent search solution that recognises user intent and streamlines the path to relevant results," explains Matthias Heimbeck, CEO and founder of Findologic.

"With the growth capital from TAUROS, we will continue to expand in both the European and international market and ensure a new industry standard for online shopping experiences."

Christof Neuner of TAUROS Capital Management GmbH added: "The idea behind Findologic has great potential. A positive digital user experience is essential for business success in the ecommerce market. We have confidence in the Salzburg-based company, because of, among other things, its strong position in the DACH region and its technological advancements - especially in the area of artificial intelligence. This will result in remarkable growth opportunities in the coming years."

Findologic's goals are ambitious: In the medium term, additional markets in Europe are to be developed. In the long term, the company’s mission is to surpass other providers with its superior tech stack and become the global leader in product discovery.

About Findologic

Product discovery is at the epicentre of any user’s path to purchase - Findologic has over 13 years of experience in this and has optimised 1,000+ online stores via a simple integration. Bridging the gap between in-store and online retail experience is a requirement for any online retailer - Findologic’s comprehensive suite of features with AI at its core supercharges customer journeys, optimising every element of a browser’s pathway to conversion for efficiency and intuitiveness.

About TAUROS Capital

TAUROS Capital Management GmbH is Austria's pioneer in the field of revenue-based financing. The Viennese investment company provides subordinated capital to companies with high growth potential. TAUROS Capital Management GmbH neither takes over shares in the company nor a shareholder position, but participates in the company's turnover for a fixed period of time at an agreed percentage. The usual financing period is 5 to 7 years.

Marcel Krabath

As Operations Manager at FINDOLOGIC, Marcel ensures that processes run smoothly and are continuously developed. Sitting at the centre of the company, he coordinates daily processes between the Marketing, Sales & Office Management and guarantees the success of partnerships with technology partners and ecommerce agencies. Woking towards the continuous improvement of business operations, Marcel ensures the efficient and smooth running of the business in line with business goals.

Search: If They Can’t Find It, They Can’t Buy It

by Rachel King | Sep 16, 2021

Search: If They Can’t Find It, They Can’t Buy It

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Search is at the epicentre of a customer’s path to purchase. If your shopper can’t find it, due to a poor search experience, they can’t buy it.

How do you connect your shoppers with relevant results in the most intuitive way?

Discovery a comprehensive suite of features that will supercharge your onsite experience, including:

Assisted Suggest
Synonyms
Smart-Did-You-Mean
Tab Solution
Regular Expression
User Groups

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

3 Signs That You Are Ready to Go Headless

by Rachel King | Sep 8, 2021

3 Signs That You Are Ready to Go Headless

Given the option, a majority of retailers would rather plugin to third-party, best of breed technology solutions and channels without interfering with their back-end functionalities, than deal with the complications and lack of flexibility that comes with monolithic software.

The ability to do this is called headless commerce – moving from a state of pieced together architecture and breaking it apart to create a separate front-end ‘layer’ alongside their back-end that provides the ability to plugin to various APIs. This is in contrast to instead fumbling around with the time-consuming coding and development that comes with monolithic systems. Even small changes require edits to multiple layers of coding between the front-end right through to the database layer that is buried in the back-end.

Decoupling the front and back-end and having them talk to one another via APIs presents many benefits and endless possibilities for customisation:

Each piece of software can be tested, deployed and changed independently without impacting other elements of the system
Time-to-market of a new application is short due to the ‘plug and play’ nature of software
Retailers are able to select best of breed partners to deploy gold-standard experiences across their site
Support new technology
Seamless integrations with minimal technological burden

While going headless may seem like the only way to thrive moving forward, it isn’t necessarily viable for all businesses. There is a level of burden that accompanies this organisational shift that may not be achievable or worthwhile for a number of reasons.

Sign #1: Your company size and rate of growth

Typically, headless commerce is adopted by larger organisations who have deep pockets and vast resources to devote to such a project. They also need to cater to a larger range of channels and operating systems. For smaller companies with limited manpower or expertise undergoing the significant changes that are associated with going headless may be overly ambitious, particularly when their current architecture doesn’t call for such a dramatic overhaul.

An ideal candidate for going headless would be a company experiencing a rapid rate of growth. It offers a more agile and customisable solution and streamlines internal development so that the business can better support the increase in processes and customer demand during the scaling process.

Sign #2: Current architecture and expertise

The current setup of your ecommerce architecture will likely determine whether or not you are ready to go headless. That, or your willingness and ability to overhaul it. Your architecture should allow vendors to create plugins and connections by isolating the customer facing front-end from the back-end, however this decoupling requires a complete rethink of your current integration strategies. While adding features through API connections is relatively easy, the process of creating a system that supports this is complex and will require a sizable and skilled team.

Sign #3: You have complex requirements

Headless commerce is primarily for companies who have reached a stage of maturity where their customers demand more from them and there is a requisite for every element of their online store to be fully optimised. Naturally, multiplex requirements such as this, alongside a high volume of product-pages in combination with CMS elements, calls for a process that is capable of managing such complexities. Without decoupling the front-end from the back-end, these factors are likely to bog down your site’s speed and impede your ability to scale efficiently, due to a lack of autonomy and flexibility when making changes across the website. A headless front-end provides an effective solution to this problem, as management of separate website features will be achievable via separately packaged CMS’s.

Is my ecommerce ready?

Before diving into headless commerce, it is essential to assess your business objectives, capabilities and rate of growth. Without a doubt, going headless is the preferred choice for a majority of ecommerce businesses, but if you do not have the bandwidth to justify such a project, it is wise to look into alternative options that allow you to tap into expert platforms capabilities but with less freedom.

Moving forward, a headless architecture is clearly favourable and has assisted thousands of merchants in successfully scaling and delivering cutting-edge, and agile experiences. Having been successfully deployed by hundreds of headless retailers, software like Findologic’s has facilitated enterprises, giving them more flexibility to create unique experiences for their visitors and eliminate boundaries.

In spite of this, inclusivity for merchants who may not be ready for the transition to headless have remained front of mind and they are ensured accessibility to a comprehensive suite of features that will without a doubt supercharge their Customer Experience and help users find the desired products without friction.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders on a range of marketing initiatives.

Harnessing the Power of Merchandising

by Rachel King | Sep 1, 2021

Harnessing the Power of Merchandising

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Are you able to harness the power of merchandising to increase product visibility, guide shoppers and support business strategy?

By utilising a comprehensive suite of merchandising features that work in tandem with one another, retailers are able to create and manage powerful campaigns via a user friendly backend.

The thousands of retailers partnered with Findologic are able to implement promtions across their website to support campaigns, for example placing banners for relevant search terms in the autocomplete or other pages throughout navigation and benefit from full exposure throughout the customer journey.

Through product placements retailers are able to link specific products to specific search queries, guaranteeing prime position for particular products if a user submits a related query.

Meanwhile, product pushing allows online stores to take control of their results listings and augment product hierarchies to present shoppers with valuable recommendations, or prioritise product groups in line with business goals.

By personalising search-concepts in your shop for specific search terms, defined rules are able to guide users to meaningful results faster. An example of this would be special filter suggestions for particular queries.

Findologic’s campaign manager provides retailers with a holistic view of all their activities, allowing for simple and effective planning, implementation and monitoring throughout the lifecycle of a campaign. This is alongside simple KPI tracking via 360 degree analytics that allow Findologic users to measure success and derive insights.

There is so much scope for retailers to make their lives easier, increase conversion and better control their front-end through merchandising capabilities. To learn more about supercharging your online store, book a complimentary website audit with us.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.

Video Dev News // July 2021

by Georg Sorst | Jul 28, 2021

Video Dev News // July 2021

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Findologic Video Dev News // July 2021

Findologic’s third development update of 2021 sees Principal Engineer, Georg Sort explain the latest innovations to our platform. Our development team are continually improving our technologies to ensure that Findologic clients have access to the best solutions on the market.

Our most recent developments include:

00:20 Shopping guide API
05:15 Li.S.A® API

Georg Sorst

Georg Sorst is CTO at FINDOLOGIC GmbH and was the first permanent employee of the company. He helped build both the team and the product from scratch. He gained his IT industry expertise and experience over many years with companies such as IBM as well as various start-ups. As a frequent guest and lecturer at conferences and events he ensures he remains technically up-to-date. Georg is also a member of the Gesellschaft für Informatik. What fascinates him about Findologic is the constant challenges posed by the e-commerce market, in particular search technologies with their rapid developments and trends.

Combating Mobile Mistakes with Findologic

by Rachel King | Jul 16, 2021

Combating Mobile Mistakes with Findologic

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Mobile commerce has become ubiquitous, but many retailers are failing to recognise that the flow state for mobile differs greatly from desktop.

63% of people will abandon a product or website as a result of preventable usability issues, so by prioritising mobile and overcoming the challenges associated with limited screen real estate, retailers are able to create an intuitive path to conversion.

For example, Search overlays should cover the entire screen. It is also best practice to keep the number of search suggestions deliberately limited. Users shouldn’t have to scroll to view suggestions and the interface should be simple to avoid cumbersome and fiddly navigation.

The use of everpresent filters – small icons that remain visible on a user’s screen as they scroll allows shoppers to enhance their search at any time, without the all too familiar friction of having to scroll back up to the top. Meanwhile, off-canvas filters are collapsible and will be hidden when not in use to make use of screen space.

Through Findologic’s A.I. based shopping assistant, Li.S.A® we understand shopper behaviours and preferences, minimising touch points and relieving the burden associated with mobile, so that browsers can sit back and enjoy personalised results.

If we take a look at social giants such as Facebook or Instagram, touchpoints are identifiable instantly with central elements that have become almost instinctive in our everyday lives. Replicating this experience within m-commerce and minimising discrepancies between the channel’s users interact with every day, provides a more intrinsic experience.

With so much potential to capitalise on the current ecommerce boom, there is a requirement to become more mobile-centric in their strategies. Book a complimentary consultation with the FIndologic Team to understand how you can optimise for success.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.