PANEL

Digital Transformation Strategy 2021

Digital Event

The competitive advantage a solid digital transformation strategy gives retail organisations has never been as
obvious than over the last year.

THE GREAT ECOMMERCE DILEMMA

Larger merchants are often looked up to for best practice, under the assumption that they have budget, resources and expertise to implement gold-standard on-site experiences for their users. However, even the retail giants are currently failing to meet the ever-increasing expectations of users, unaware that there is significant scope for optimisation, and therefore conversion and satisfaction uplift.