Free Report

THE GREAT ECOMMERCE DILEMMA

Larger merchants are often looked up to for best practice, under the assumption that they have budget, resources and expertise to implement gold-standard on-site experiences for their users. However, even the retail giants are currently failing to meet the ever-increasing expectations of users, unaware that there is significant scope for optimisation, and therefore conversion and satisfaction uplift.

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During search usability testing, 19 of the world’s leading e-commerce sites search support was so weak that 31% of all product finding tasks ended in vain when the test subjects tried using search reinforcing a great ecommerce dilemma: if they can’t find it, they can’t buy it. This prompted us to audit the web shops of some of the highest-grossing retailers in Europe and reveal fundamental flaws in CX including:

  • Mobile usability
  • The autocomplete
  • No results pages
  • Synonym management
  • The number of results

In this report, Findologic will deep dive into the impact of these issues on performance and suggest best-practice solutions.

     

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