PANEL

Ecommerce World Review 2021:

Personalisation with Internet Retailing

Digital Event

Personalisation is a powerful tool in the world of ecommerce. It develops trust with potential customers that can be the differentiator between ‘visit’ or ‘interest’. In this session we will look back at some of the leading personalisation providers as well as discuss how utilising personalisation technology can help push your business forward and what pitfalls to look out for.

THE GREAT ECOMMERCE DILEMMA

Larger merchants are often looked up to for best practice, under the assumption that they have budget, resources and expertise to implement gold-standard on-site experiences for their users. However, even the retail giants are currently failing to meet the ever-increasing expectations of users, unaware that there is significant scope for optimisation, and therefore conversion and satisfaction uplift.