Customer Success Story:
Feinkost Käfer

Feinkost Käfer GmbH

Domain: www.feinkost-kaefer.de

Headquarters: Munich, Germany

Traffic: 70.000 visits per month

Sector: Delicatessen & Beverages

Feinkost Käfer is a delicatessen associated with high-quality, exclusivity, and excellent service. The future of the brand is focussed around the development and reach of premium, high-quality activities across the breadth of the business – quality assurance is instilled in every single employee.

“What was remarkable was that our conversion rate increased by almost 25% globally. This was due to, among other things, the significantly improved customer journey.”

Katharina SimonMarketing Team Leader at Feinkost Käfer

Conversion rate increased by 25% in the Shopware shop!

At Feinkost Käfer, quality is more than just the text on the packaging – it is an ethos that has been embedded within the organisation for generations, with a mission to provide only the best products and experiences to its customers. It is imperative that this quality is consistent across all channels. For this reason, it was important for Feinkost Käfer to select a partner committed to quality, user-centric features. 

As a result, Findologic was commissioned to upgrade the companies online store, and enhance the shopping experience.

Software you can rely on

Ms. Katharina Simon, Deputy Marketing Team Leader at Feinkost Käfer explains: “At Feinkost Käfer we aim to emotionally engage our customers and provide positive experiences throughout the customer journey. We decided that we wanted to choose a platform with a holistic approach, and came across Findologic. After comparing providers, we were convinced by the number of positive reviews in the Shopware Community Store. We are pleased to say that we can absolutely substantiate these reviews and would recommend Findologic.”

Supportive, competent and friendly throughout the integration

“With integration, there is always some level of technical burden, but Findologic took the pain out of it and we were very well supported. I was particularly pleased with my designated contact there – all my questions were answered competently, quickly and in a friendly manner, even after we went live. Findologic also offers additional services and expertise, such as fine-tuning and an 'on-site search expert’ workshop to upskill clients and add value to the work they do on the platform.”

A 25% increase in conversion rates and improved customer journeys with the Findologic platform

With the number of mobile users continuously increasing, the software provider chosen by Feinkost Käfer needed to be well-versed in mobile usability. Through the implementation of Findologic, Feinkost Käfer saw an almost 25% increase in conversion rate - “What was remarkable was that our conversion rate increased by almost 25% globally. This was due to, among other things, the significantly improved customer journey.”

Results were evident after just a short period

“Since using Findologic customers can search more efficiently and effectively, by searching for topics such as wineries or being shown promotions. Pushing products was particularly important to us, as it allows us to rank brands with higher margins, in prime positions to increase their sales.”

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