Whitepaper
GUIDELINES FOR AN UNRIVALLED SEARCH EXPERIENCE
An actionable step by step guide to search optimisation within your online shop
About this white paper:
A retailer’s on-site search platform can be one of the most powerful tools they have – it sits within a website’s central function and responds to a large proportion of a user’s touchpoints throughout their customer journey.
The intricacies of customer behaviour today requires businesses to look beyond default search functions and provide a truly seamless journey that inspires and intelligently guides customers. Topics this white paper covers includes:
- Search field design & layout
- Autocomplete
- Results page specifications
- Search logic & support
Step by step guidance to on-site excellence
Adopting this customer-centric approach is the catalyst for dramatically improved conversion and revenue through an optimised customer experience.
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