Findologic joins forces with Nosto

Findologic joins forces with Nosto

Es ist endlich offiziell! Wir bündeln unsere Kräfte mit Nosto, der weltweit führenden Commerce Experience Platform (CXP).

Als wir das erste Mal über die Idee einer Zusammenarbeit mit Nosto sprachen, waren wir überrascht, wie sehr sich unsere Visionen ähneln. Tatsächlich fast identisch, während sich unsere Features die letzten Jahre bereits komplementär ergänzen konnten.

Definitiv die beste Voraussetzung und eine einmalige Gelegenheit die Stärken beider Unternehmen zu vereinen. 

Findologic war immer ein Vorreiter in Sachen Onsite-Suche, was wir zuletzt mit unseren Errungenschaften rund um unseren KI mit Intent Discovery erneut beweisen konnten. Neben hoch relevanten Ergebnissen, verstehen unsere Services auch die Intention des Nutzers und bieten neue Möglichkeiten der Interaktion mit Webshops.

Unsere Erfolgsgeschichte geht weiter

Dieser Zusammenschluss ist die perfekte Lösung. Warum? Weil wir die gleiche Mission wie Nosto teilen und sicherstellen wollen, dass jedes Online-Einkaufserlebnis relevant, personalisiert und dynamisch ist. Wir freuen uns darauf, unsere Kräfte mit Nosto zu vereinen, um gemeinsam die Zukunft des Online-Handels zu gestalten.  

Was bedeutet das für Sie als Kunde?

Zunächst wird sich für Sie nichts ändern, sondern Sie können wie gewohnt mit uns arbeiten.

Sie können die Findologic-Plattform weiterhin wie bisher nutzen und bleiben auch mit Ihrem derzeitigen Ansprechpartner bei Findologic in Kontakt. Ihr Vertrag bleibt unverändert und Sie können sich auch nach der Übernahme auf das gleiche Engagement und die gleiche Leistung von Findologic verlassen. Sukzessive werden wir Ihnen dann die Möglichkeit bieten, Nosto’s CXP und deren umfassende Personalisierungsmöglichkeiten zu nutzen.

Es erwarten Sie neue Möglichkeiten, die Ihnen eine breite Palette an Lösungen bieten, um eine Full-Funnel-Personalisierung zu erreichen und 1:1-Commerce-Erlebnisse für jeden Kunden auf jedem Gerät zu liefern. 

Was bedeutet das für uns, Findologic?

Unsere gesamte Belegschaft ist nun Teil der Nosto-Familie und kann noch mehr und bessere Lösungen für Sie entwickeln. Unser Hauptsitz in Salzburg, Österreich, bleibt bestehen und dient als Forschungs- und Entwicklungszentrum mit unseren Entwicklern und kaufmännischen Teams, die gemeinsam den DACH-Markt betreuen. Nosto unterstützt seine globalen Kunden von New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas und Helsinki aus. Wir fügen nun Salzburg und München zu dieser Liste hinzu. 

Ein herzliches Dankeschön!

Wir möchte die Gelegenheit nutzen, uns bei Ihnen für das Vertrauen zu bedanken, das Sie Findologic in den letzten 14 Jahren geschenkt haben. Unser gesamtes Team – vom Kundenservice über die Entwickler, das Marketing, den Vertrieb und die Produktverantwortlichen bis hin zur Geschäftsleitung – ist bestrebt, den Online-Handel für den einzelnen Kunden noch intuitiver zu gestalten. Dieses Engagement wird durch den Zusammenschluss mit Nosto nun noch verstärkt.

Marcel Krabath

Matthias Heimbeck entwickelt seit 2008 moderne Software-Lösungen für Online-Shops und gehört mit Findologic weltweit zu den führenden Anbietern in diesem Bereich. Was für den stationären Kunden der kompetente Fachverkäufer – ist für den Online-Shopper die digitale Shopping Assistenz. Genau hierauf zielen unsere einzigartigen Ansätze ab. Am Puls der Zeit gehen wir gemeinsam mit unseren Technologiepartnern, Agenturen, Shopsystemen & Kunden, in unvergleichlicher Effizienz, neue Wege. Wir durchdenken Prozesse und Lösungen radikal neu, sodass es kaum individuellen Aufwand und Einstellungsmöglichkeiten bedarf. 

Manual merchandising – why it’s costing you and what to do about it

Manual merchandising – why it’s costing you and what to do about it

Will Jacobs

Manual merchandising – why it’s costing you and what to do about it

Manual merchandising – why it’s costing you and what to do about it.

For many online retailers, manual merchandising is holding them back. Businesses struggle to sell particular products at a given point in time, web systems are inflexible, or their merchandising strategies are misinformed, all of which lead to missed opportunities. 

However, by automating key merchandising tasks, your team can improve product visibility and support the overall business strategy. 

In this blog we talk all about manual merchandising – why it’s creating problems for your business, and how you can support kickass automated merchandising.

What is manual merchandising?

Before we talk about the problems of manual merchandising and how to fix them, let’s first discuss what we mean by manual merchandising.

When we refer to manual merchandising, we mean the carrying out of merchandising tasks without automation. 

To give some examples, this might include:

  • Implementing campaigns on your site manually
  • Manually pushing new stock when it becomes available
  • Manually ordering your products
  • Gathering analytics on your own which are often an incomplete picture

This can be frustrating for ecommerce and development teams for a variety of reasons. It’s slow, poorly optimised, and comes at a cost – to both your time and money. It also gives you a poor picture of performance and impacts conversion rate. 

 

What are the challenges of manual merchandising?

There are three key challenges when it comes to manual merchandising.

The first challenge is that many companies struggle to sell certain products and reach their targets. This creates a problem for retailers for instance, because you might have issues managing stock left over from excess promotions. When manually merchandising, you might also find it difficult to push new stock on your website when it becomes available. All of this leads to a loss of revenue.

The second challenge is that your technology platform is set up in a way that is disadvantageous to your merchandising opportunities. Conversion of key products is missed out on as a result. Additionally, you’re spending a lot of time executing tasks that would be better executed with an automation platform anyway.

The third challenge is understanding how to create amazing merchandising strategies for your products that will increase sales. Without the right tool, you won’t be able to drill down and understand how to interpret your ecommerce data. This data might include your best sellers, your new stock, or inventory management.

 

What can merchants do to solve the issue?

There are multiple ways merchants can overcome the issues of manual merchandising. 

Invest in a merchandising platform

Leveraging automation is the first port of call. 

Today’s technology platforms such as Findologic are equipped with merchandising tools that automate manual tasks and allow you to easily identify products that will increase sales on site. 

Web audit

Merchants can also find support across their whole Product Discovery experience, through a full inspection of the website from an outside perspective.

Outside help

You could also work with an external team, allowing you to better understand how best to utilise products in your portfolio that’ll allow you to increase sales and margins on your site. 

Findologic can support retailers in the merchandising of their products on their website, through Findologic’s backend merchandising features and our Business Reviews. 

Our experts can identify gaps in merchant’s strategies for merchandising their products, and suggest simple fixes that will improve conversion rates. 

Why is it important to automate merchandising?

Automating merchandising gives you the opportunity to merchandise your product discovery engine in any way that you please. A flexible backend allows you to create merchandising that best suits your business. 

Working with Findologic can allow you to understand if you’re losing valuable time and money, and having this outside perspective to leverage is important in the optimisation of the whole on site UX.

What features should you look for?

The best merchandising solutions give you full control over your merchandising, and a comprehensive set of features that drive insights, link trends, and deliver results inline with your unique business requirements – all controlled from your backend. 

 

Promotions

Promotions allow you to implement temporary campaigns across your website, on desktop and mobile to support promotions. Offers and promotions give increased exposure to products that are relevant to your customer. 

You can also place banners for relevant search terms in the autocomplete or other pages throughout navigation and benefit from full exposure throughout the customer journey. Promotions benefit retailers by making your shoppers aware of the right promotions at the right time in order to support business goals.

 

Search concepts

Predefined rules and search logics allow you to produce optimal results that convert, regardless of how broad the query was or how comprehensive of a product range you have. 

With merchandising tools, you’re able to make sense of your search queries and product feeds so you can get your shopper from A to B effectively.

You’re also able to enhance the search experience by giving your shoppers real-time, relevant results.

Product Placements

Automated merchandising allows you to benefit from product placements allow you to link specific products to key search queries. You’re able to guarantee prime position to key products if a shopper submits a related query. 

This helps you to get your shoppers to the products they want without frustration, with effective product discoverability. 

Product Bury-and-Boost

With searchandising, you can take control of your results listings and augment product hierarchies to present shoppers with valuable recommendations, or prioritise product groups in line with your business goals.

This allows you to easily fine-tune and visualize results pages to support strategic goals.

Your shopper also gets greater visibility of groups that appeal to the retailer. More info on this in our other blog post on searchandising!

Landing Pages

Search is at the epicenter for discovery. Incorporate a variety of content into your search function. Our algorithm doesn’t just search product listings, also content that isn’t included in your product feed, for example return policies.

This boosts visibility across all your content, and also makes it easier for your shoppers to discover it, reducing touchpoints thanks to direct navigation.

 

Campaigns

Automated merchandising also supports campaigns by giving you a holistic view of all their activities, allowing for simple and effective planning, implementation, and monitoring throughout the campaign’s lifecycle.

This allows you to easily fine-tune and visualies results pages to support strategy-wide goals. Your shoppers get greater visibility of specific product groups that are both relevant and that benefit your strategy. 

 

KPI tracking made simple

Measure success and derive insights via 360 degree analytics. With our Google Analytics integration, you can keep track of performance and make informed decisions based on a comprehensive set of data

 

Final thoughts

Merchandising doesn’t have to be a long and arduous process. Thanks to today’s ecommerce technology, retailers can leverage the power of automation to get all the benefits of advanced merchandising.

To learn more about merchandising with Findologic, get in touch today!

Harness the power of merchandising to increase product visibility and support business strategy.

Optimise your results pages. Control the hierarchy of particular products via our user-friendly backend in line with your business goals.

On site checklist for holiday season 2022

On site checklist for holiday season 2022

Marcel Krabath

On site checklist for holiday season 2022

On-site Checklist for Peak Season 2022: Everything you need to know

If you’re in ecommerce, you know that the holiday season is the biggest time of year for most retailers. But, don’t take it for granted. This year will not be like others.

Peak is a time of year where consumers are looking to buy, ready to be guided by brands that are vying for their attention and their wallets. Last year’s challenges were driven by supply chains. But 2022 is bringing a hodgepodge of complexities that brands must carefully navigate.

In 2022, there will be uncertainties caused by inflation, fuel costs, and average selling prices of goods and services, as well as supply chains challenges, that will all impact consumer buying. Online retailers are evolving to answer these challenges and are already working towards optimising their technology stacks, curating their offers, and planning their marketing strategies.

Ultimately, the shopper lies at the core of their focus, and the on site experience is critical to delivering an excellent customer journey that turns browsers into buyers. With that said, here is my 10-step checklist to help you assess your preparedness for the holiday madness.

 

1 – Prepare early

In our last guide, our friends at Blend Commerce and I wrote all about how Christmas is coming earlier than ever before for online retailers, with some preparing as early as late August! No, it’s not just that customers want presents wrapped earlier. There are a range of reasons a little too complex for the scope of this checklist, but to give a quick rundown:

  • Inflation has caused a panic and consumers want to get ahead of expected price hikes – deal or no deal.

  • There is incentive for advertisers to start their campaigns earlier: it allows them to bid at a lower cost-per-click due to less competition.

  • Retailers can begin to populate their email lists so that come November, they’ll have nurtured a two month long relationship with their prospective customers.

  • Supply chain: Consumers want to get their products while stocks last, whereas brands want to avoid stockouts and overages.

With many online retailers already launching their ecommerce strategies in full force, don’t give your competitors a two-month head start.

You are likely to lose your prospective customers for the remainder of the holiday season if you let them slip. Make sure that you’re capitalising on this early activity and that your site is optimised. If you haven’t get on it right away.

If you want to understand more about why the holiday season is starting early and what to do about it, be sure to check out the guide here!

 

2 – Make sure your tech stack is up to date and fit for purpose

For peak season, retailers often rely on the fact that their current on-site setup will allow them to achieve a significant uplift in KPIs compared to quieter seasons.

Reliance on peak season to generate sales without having a sound on-site experience diminishes the potential to meet and exceed organisational goals.

Non-existent, outdated or underperforming tech stacks or solutions directly affect sales and loyalty throughout the year, but this is only exacerbated in periods where demand spikes and the relative abandonment or conversion rates represent a huge chunk of your revenue.

To caveat this, while we frequently reference investment in your tech stack as a requisite for uplift, some third-party providers may pose a threat to operations if they are not resilient to increased requests, so consider this before peak season mania to avoid any downfalls.

 

3 – Make sure your site runs smoothly and quickly

32% of customers leave their favourite brands after a single bad customer experience.

Never take your customers’ loyalty for granted. Shoppers are only loyal to brands that make shopping an easy and seamless experience. All it takes is for one misstep to lose a customer.

If new customers face issues when on your online store, if it’s slow, if it’s hard to navigate, if there’s downtime – they will bounce and try their luck elsewhere.

A smooth website is critical for any shopping experience. But, during the peak season, your site needs to be able to handle surges in traffic, and a spike in end to end activity, from the first click to the payment process.

To borrow from Eric Peterson, Always Be Testing your site’s response to spikes in visits and traffic patterns, as well as page loading times and site speed (If it’s longer than 3 seconds, you’re looking at high bounce rates.) To improve and optimise your site speed quickly, revise image sizes and reduce redirects.

It’s also important to look at your third-party integrations. Be sure to test and make sure they can handle the load.

 

4 – Enhance your payments process

74% of customers would change brands if they find the purchasing process too challenging or confusing.

Don’t trip on the last hurdle! Cart abandonment is far more likely to occur if your checkout system is not simple or streamlined. Optimise your end to end shopping experience by ensuring your checkout page and payment processes load quickly and are efficient. Also be sure to include a range of payment options and a guest checkout option to drive customer satisfaction.

 

5 – Support your seasonal marketing campaigns with onsite optimisation

As touched upon, there’s a lot of competition this year and perhaps a more reclusive consumer thanks to the current economic climate.

This is why it’s so important to plan down to the finest details and to be strategic about what your customers see on your site, well ahead of Black Friday and Cyber Week. It’d be beyond the scope of this checklist to talk in depth about all the ways the onsite experience can support your marketing, so here are some important points.

Advanced merchandising lets you optimise product hierarchy or create campaigns lets you increase the visibility of a product or deal throughout the customer journey and control sales on a more granular level.

For example if you want to push a particular item with high profit margins, or surplus inventory, to an audience you know will be more likely to convert, you can do that through display adverts at multiple touchpoints and moving up the product listings.

If you took part in Black Friday and Cyber Monday last year, analyse your sales data to see what went well. Use the information to make alterations to existing product layouts and product descriptions.

Plan ahead by creating a product schedule that allows you to plan when a product goes on sale and for what price. Doing so early gets you ahead of the game and lets you make slight tweaks rather than making it up off the cuff.  Be sure to instil urgency and seasonal relevance to your ad copy.

Also be sure to leverage the strength of the on site experience to populate your mailing lists and drive your email campaigns. It will allow you to engage with their audience with exclusive promotions in the weeks leading to black friday and cyber week.

Beyond email marketing, be sure to make use of SMS, and other channels while showcasing the holiday deals and bundles you know your audience will want to get their hands on. Give your audience a sneak peak to your customers and followers about what is coming in order to keep them excited and make them shop as soon as your offer is live.

On social media, be sure to jump on the hype train by piggybacking on Black Friday and Cyber Monday hashtags. On an omnichannel level, integrate your store with the social media platforms if you haven’t, and follow best practices when it comes to your ads, while circulating them in advance to collect subscribers, and to build excitement for your brand.

For a deep dive into on-site merchandising and marketing strategies, be sure to check out our guide here.

 

6 – Keep UX at the top of your mind, and don’t forget about search

Brick-and-mortar businesses might have more opportunities to be more human, or set ambience, but that doesn’t mean retailers can’t deliver a memorable experience online. It just takes some work. But if you can exceed customer expectations, and deliver a personalised journey, you will succeed.

Above all, make sure your shoppers are able to find the products they’re looking for. Remember that it all begins with search. If your search UX is unable to support their requirements, then you’ve failed at the first hurdle. We talk a lot about this in our latest guide to holiday season marketing, so be sure to check it out!

Based on the fact that so many users can’t even find their desired products, it is a retailer’s responsibility to make their journey fail-proof. Search is at the epicentre of a shopper’s path to purchase, so it is essential that it is made as seamless as possible. There is a plethora of features and predefined logic that you can implement that optimise search and navigation, but some callouts include:

  • Comprehensive Assisted Suggest: as soon as a user interacts with your search bar, you should begin to guide shoppers. Recommendations, previewed products and query suggestions all contribute towards a streamlined path to purchase.
  • Synonyms: synonyms allow for wider search coverage. For example, if a user searches for ‘blow dryer’ rather than ‘hair dryer’, they will always be presented with the full range of results. The same goes for typos – you should automatically handle typos and show relevant results and eliminate dead ends.
  • Filter Navigation: Universal, one-size-fits-all filters are frustrating, for example, if you sell trousers you can’t just apply the same filters as you would for a pair of earrings. Configure relevant filters for products so that shoppers can refine their search more intentionally.

This list is by no means exhaustive, and it is important to analyse your pain points to determine where your resource will be best spent.

Investing in your site’s design and user experience brings your brand to life, and engages your customer at each stage in the buyer journey, and improves their likelihood of being returning customers.

Picture this: you’ve launched a holiday sale on a variety of products; be sure to cross and up sell other items that your shoppers might like in addition to the product they are looking for. Product recommendations that align with your customer tastes and preferences provide powerful boosts to conversion rates and sales.

 

7 – Run unmissable promotions

Running holiday sales are a great way to generate buzz around your brand. You know it, and everybody else knows it. That’s why it can be hard to compete and attract new customers.

You need to run holiday-specific promotions that are creative and attractive to browsers. Be sure to leverage the right discounts for the right products.

Plenty of retailers will be offering 20% off, but how many will be offering ‘50% off for first-time buyers’, or ‘30% off if you buy more than 5 dresses?’ Use doorbuster discounts (up to 80%) to get your foot in the door with customers and use it as an opportunity to cross sell. Get creative with your offerings. But don’t forget to keep your bottom line at the top of your mind and don’t just go wild on discounts without a strategy.

Do also make sure your strategies include upsells and additional perks which could include:

  • Free holiday gift with purchase
  • Free gift wrapping with $50 order
  • Free shipping on Cyber Monday
  • Subscriber or insider-only items
  • Limited-time offerings
  • Buy two products, get one free

To take your community engagement to the next level, why not explore giveaways or contests? These could be run through social media, email, or on your site, and are a great way to amplify your brand.

Ultimately, black friday and cyber week are renowned for promotions, and customers know they’re going to get a discount. Just be sure that your offer is worth their time and money.

 

8 – Celebrate your customers to boost retention and loyalty

Customer loyalty is something that all brands should strive for. Black Friday and Cyber week provide a good opportunity for you to nurture your relationship with your existing customers and entice them to return.

Consider personalised incentives and exclusive offers such as early access to sales or deals for mailing list subscribers.

Loyalty programs tailored to your offerings can create a significant boost in sales. They’re easy to build, have member only perks, and increase engagement and interaction. It’s a great way to turn one-time shoppers into longhaul customers that are invested in your brand.

Earlier, I stressed the importance of engaging with your community. Make them feel valued and elevate their voice: highlight their glittering reviews in your newsletter, turn their posts into an Instagram story, share videos of them using your products. Call attention to their real stories and be approachable, showing you truly care about your customers.

 

9 – Unforgettable customer service

Great value lies not only in your products, but also in your customer service which your on site experience needs to reflect.. You need to be transparent, and ensure your contact information is easily accessible, and if possible, provide 24/7 support so your shoppers aren’t waiting hours to have their queries resolved.

This holiday season, you’re going to get more returns than the rest of the year, on average. So, it’s important to have a returns policy in place for what to do should an order become lost, stolen, or damaged. Importantly, make it hassle free. A negative returns experience can be the difference between a customer simply returning a product, and one simply deciding never to buy from you again.

 

10 – Optimise for mobile!

M-commerce doesn’t always feature high on the retailer’s corporate agenda despite the fact Google favours mobile-friendly websites and mobile shoppers are spending 20 times more than website shoppers.

Replicating the desktop experience on mobile is bad practice, yet again and again, retailers cram all of the same elements into a screen that is a fraction of the size. The result? A cumbersome, difficult to navigate shopping experience. By deploying mobile-specific features, retailers are able to dramatically increase mobile sales – with UK mobile sales expected to generate £79.81B in 2022, it’s all to fight for. Recommended mobile features include:

  • Everpresent filters, that are conveniently accessible as the user scrolls
  • Collapsible overlays, which maximise the screen space and remain hidden when not in use
  • Simplified assisted suggests, reducing the tension between elements such as images and text and background layers
  • Voice search for intuitive, easy use

Another mobile strategy well worth consideration is replicating the familiar interface used by Google, Instagram, Facebook and Twitter to create a more subconscious experience. By deploying this, retailers are able to:

Minimise discrepancies between the channels users interact with every day

  • Provide a more instinctive and unconscious path to purchase
  • Deploy instant touchpoints
  • Engage dynamic and conversational navigation based on unique user requirements

 

Final thoughts 

In 2022, the holiday season will be different: It will begin earlier than ever before; it will end later than ever before, and this period of activity is going to be very competitive.

This presents a problem, because the consumer is going to be squeezed by inflation, fuel prices, and more, which means persuading them to become a customer is going to be a lot harder.

On top of that, you, yourself also have to deal with the impact of fuel and energy on fulfilment, inflation on average selling prices, as well as the supply chain on inventory. There could be a lot of headaches. However, take this checklist, post it somewhere, and remind yourself of the essentials for this coming holiday. If there are five key lessons, remember them well:

  • Prepare early. Now is better.
  • Optimise your tech stack.
  • Prioritise customer experience – especially search and merchandising.
  • Prepare and schedule your promotions and campaigns.
  • Make use of automation

To learn more about the issues highlighted in this checklist, check out our full length guide on the subject here, or contact us now!

 

 

 

Findologic sichert sich weiteres Wachstumskapital

Findologic sichert sich weiteres Wachstumskapital

Marcel Krabath

Findologic sichert sich weiteres Wachstumskapital

FINDOLOGIC_Management_Team

Findologic sichert sich weiteres Wachstumskapital 

Salzburg, am 01. Oktober 2021 – Das Unternehmen Findologic gehört zu den führenden Anbietern im Bereich Suchlösungen für Online-Shops und ist weiterhin auf Wachstumskurs. Nun erhielt der Salzburger Software-Anbieter ein umfassendes Investment von der TAUROS Capital Management GmbH. Mit dem zusätzlichen Kapital soll der Geschäftsausbau an den drei Standorten Salzburg, München und London weiter fortgesetzt werden. 

„Es ist der optimale Zeitpunkt für die Finanzierung. Der gesamte E-Commerce-Bereich erlebt aktuell einen bemerkenswerten Aufschwung. Je mehr Geschäft digital gemacht wird, umso wichtiger ist die Benutzerfreundlichkeit von Online-Shops. Das erfordert intelligente Such-Lösungen, die die Wünsche der Nutzer erkennen und sofort passende Ergebnisse liefern“, erklärt Matthias Heimbeck, CEO und Gründer von Findologic. „Mit dem Wachstumskapital von TAUROS wollen wir weitere entscheidende Expansionsschritte am europäischen und internationalen Markt tätigen und neue Industrie-Standards für das digitale Einkaufserlebnis schaffen.“

Christof Neuner von der TAUROS Capital Management GmbH über das Investment: „Die Geschäftsidee hinter Findologic hat großes Potenzial. Ein positives digitales Nutzererlebnis ist ein wesentlicher Aspekt für den Geschäftserfolg am E-Commerce-Markt. Wir haben volles Vertrauen in die Kompetenz des Salzburger Unternehmens. Dafür sprechen unter anderem die starke Position in der DACH-Region, aber auch die technologischen Weiterentwicklungen – vor allem im Bereich der künstlichen Intelligenz. Daraus ergeben sich auch in den kommenden Jahren bemerkenswerte Wachstumschancen.“

Die Ziele von Findologic sind ambitioniert: Mittelfristig sollen weitere Märkte in Europa erschlossen werden. Langfristig will das Unternehmen am globalen Markt eine Spitzenposition einnehmen.

Über Findologic

Findologic gilt als einer der erfolgreichsten Suchlösungs-Anbieter für Online-Shops aus dem deutschsprachigen Raum. Das Salzburger Unternehmen bietet seine Services mittlerweile in der gesamten DACH-Region sowie in Großbritannien an. Die Lösungspalette reicht von Suche & Navigation, Merchandising, Berater-Kampagnen bis zu Personalisierungs-Algorithmen für individuelle Produktvorschläge. Dabei fügt sich die Lösung von Findologic nahtlos in die E-Commerce-Umgebungen der Shops ein und optimiert somit das Einkaufserlebnis der User mit dem Ziel, möglichst hohe Kauf-Abschlussraten für Online-Händler zu sichern.

Über TAUROS Capital

TAUROS Capital Management GmbH ist Österreichs Pionier im Bereich Revenue-based financing (umsatzbasierter Finanzierungen). Die Wiener Investmentgesellschaft vergibt Nachrangkapital an Unternehmen mit Wachstumspotential. Dabei übernimmt TAUROS Capital Management GmbH weder Geschäftsanteile noch eine Gesellschafterstellung, sondern ist für einen festgelegten Zeitraum zu einem vereinbarten Prozentsatz am Unternehmensumsatz beteiligt. Die übliche Finanzierungsdauer beträgt 5 bis 7 Jahre.

Marcel Krabath

Marcel Krabath

Marcel Krabath ist Social Media Manager und als Assistant to COO bei der Findologic GmbH tätig. Er bildet die optimale Schnittstelle zwischen Marketing und Operativem Management. Zusätzlich recherchiert und gestaltet er Inhalte für Blog sowie Content und pflegt die firmeneigenen Social Media Kanäle um alle Kunden mit möglichst aktuellen Informationen zu versorgen. Sein Ziel ist es, dass die CI der Findologic GmbH gepflegt bleibt und der Inhalt aller Vertriebskanäle immer korrekt und aktuell ist.

Die Zukunft von Voice-Commerce

Die Zukunft von Voice-Commerce

Marcel Krabath

Die Zukunft von Voice-Commerce

Die Zukunft von Voice-Commerce

Auch wenn das Thema Voice-Commerce bereits seit Jahren zu den Trends im E-Commerce zählt, gibt es momentan am Markt noch wenige Angebote, welche das Thema sinnvoll unterstützen. Matthias Heimbeck, Founder und CEO bei Findologic verfügt über langjährige Erfahrung im Bereich E-Commerce und neuen Technologien. Im folgenden Blogbeitrag stand er für ein kurzes Interview zur Verfügung, in welchem er das Thema Voice-Commerce genauer unter die Lupe nimmt und die Probleme und Lösungen dazu aufzeigt. 

Voice-Commerce ist ein Thema das den E-Commerce schon seit langer Zeit begleitet. Wann kommt der Durchbruch und warum ist es noch nicht perfekt umgesetzt worden?

Grundlegend zähle ich 3 Themen, welche zuallererst verbessert werden müssen, bevor das Thema “Voice-Commerce” den großen Durchbruch erlebt. 

Der richtige Lösungsansatz

Das Thema “Voice” wird immer noch mit eingetippter Sprache verglichen und die Lösungsansätze hierzu gehen auch meist in diese Richtung. Das ist jedoch ein großer Fehler, denn Voice-Commerce hat viel mehr Potenzial. Nehmen wir ein Beispiel: Bisher können im Online-Shop nur Dinge gemessen werden, mit welchen der Kunde interagiert und der Online-Shop auch anbietet, bei “Voice” ist das jedoch gänzlich anders. Es kann auch zu Anfragen kommen, welche noch nicht angeboten werden. Hierauf gilt es gänzlich anders zu reagieren. Zusätzlich warten wir noch auf den Durchbruch, weil diese Lösungen für User-freundlichen Umgang in der Menge noch nicht vorhanden sind. Es gibt zwar bereits einzelne erfolgreiche Projekte, welche praktikable Lösungen anbieten, aber vor allem in großen Online-Shops und Marktplätzen bekommt man hier wenig Weiterentwicklung zu Gesicht bzw. zu Gehör. 

Verbesserung der Usability 

Besteht für User keine Möglichkeit mit einem Tool zu interagieren, werden sie es auch nicht verwenden. Die offerierte Lösung muss so gut sein, dass User nicht mit einer Maschine reden, sondern eine sinnvolle Kommunikation wie mit einem Menschen führen können. Vor 10 Jahren stand Mobile-Commerce genau in der momentanen Situation von “Voice”. Nur ein Bruchteil der User besuchte den Online-Shop über ein Smartphone. Grund hierfür waren die Interfaces, welche noch nicht auf die neue Marktsituation angepasst waren und somit die User Experience fehlte. Mit rasant wachsender Nachfrage der User wird heute wie damals das Thema jedes Quartal neu beurteilt und somit Entwicklungen auch neue Prioritäten zugeschrieben.

Starte jetzt mit kleinen Schritten

Besonders im E-Commerce gilt es zu analysieren was Kunden haben wollen und wie man durch “Voice” einen Mehrwert bereitstellen kann. Wenn man das schafft, dann besteht die Chance einen Vorteil anbieten zu können, welcher auch genutzt wird. Die Möglichkeiten der Zukunft sind unbegrenzt. Die Kunst ist es damit anzufangen und Stellschrauben zu finden, welche man heute schon optimieren kann. Als ersten Schritte für Online-Shops empfehle ich zu analysieren, zu welchem Zeitpunkt potentielle Kunden abspringen, oder wann sie eine erneute Suchanfrage stellen. Diese Punkte iterativ zu untersuchen und zu optimieren ist wegweisend.

Sollte man diese 3 Themen verbessern bzw. lösen, steht dem Erfolgsweg von Voice-Commerce nur wenig im Weg und es wird in einigen Jahren, wie das Thema Mobile bereits heute, zum Standard eines jeden Online-Shops zählen.

Ich denke, dass Voice-Commerce in gewissen Bereichen den jetzigen Standard übernimmt. Besonders kleine Dinge, welche das tägliche Leben betreffen, werden in Zukunft durch solche Tools ersetzt.

Marcel Krabath

Marcel Krabath

Marcel Krabath ist Social Media Manager und als Assistant to COO bei der Findologic GmbH tätig. Er bildet die optimale Schnittstelle zwischen Marketing und Operativem Management. Zusätzlich recherchiert und gestaltet er Inhalte für Blog sowie Content und pflegt die firmeneigenen Social Media Kanäle um alle Kunden mit möglichst aktuellen Informationen zu versorgen. Sein Ziel ist es, dass die CI der Findologic GmbH gepflegt bleibt und der Inhalt aller Vertriebskanäle immer korrekt und aktuell ist.

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