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Pour Moi


Features Pour Moi

Features Pour Moi

Domain: www.pourmoi.co.uk

Location: Brighton, UK

Traffic: 1.3M visits per month

Sector: Fashion & Clothing


Founded in 2005, the well-known fashion retailer, Pour Moi strives to bring that feeling of being fabulous to its customers all over the world.

For Gareth Jones, Ecommerce and Digital Marketing Manager at Pour Moi, it was essential that their predominant sales channel, the website, fully reflected this ethos. It needed to provide a white-glove customer experience with fast and innovative functionalities that took the pain out of online shopping and spoke to Pour Moi’s brand aesthetics.

The Findologic Experience

Pour Moi had ambitious plans to completely overhaul their existing on-site offering from end-to-end with their goals including: 

  • Reduce total clicks – get the user from point A to point B as effortlessly as possible and reduce drop-out
  • To give the user as much contextual information as possible without distracting from the primary use case
  • Deliver more relevant results
  • To have more control over the website via tools such as merchandising
  • Increase the percentage of users who search

Pour Moi noted that Findologic’s comprehensive set of features was capable of addressing all of their goals. The addition of Findologic’s A.I. platform, Li.S.A.®, allows for an unusually seamless shopping experience. By understanding the user’s behaviours and intent, Findologic is able to do a majority of the navigation for the customer, so that they can sit back and enjoy relevant results, brought to them by a digital assistant that fully understands them. 

While the complexity of the deliverable was substantial, Pour Moi commended the Findologic team for delivering it on time and within budget.


Pour Moi have reported a significant uplift in KPIs since partnering with Findologic. The software is capable of providing a stand-out experience to all of their 1.3M+ monthly visitors and has instilled loyalty among customers as a result of the seamless shopping experience. Some call outs from Pour Moi include: 


  • +21% uplift in sessions using search

  • +11% increase in conversion through optimised features
  • +10% increase in average order value
  • Additional uplift on mobile through Li.S.A.®
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